Research Manager-OEM-SMSG-Beijing Job (Beijing, CN)

Position Title: Research Manager - OEM

Department: OEM, Consumer Channel Group - Greater China Region

Reports to: Director Partner/Channel Marketing Manager-OEM

Job Location: Beijing, China

In the years ahead, Microsoft has a unique opportunity to grow one of its largest and most profitable businesses, the Windows business, for one of the most strategic growth markets in the world, China. With China becoming the largest PC market in the world, there is a strong need to deeply understand the changing dynamics of the PC market and provide relevant market insight. The Research Manager in China will be responsible for capturing a solid understanding of the PC market, developing data intelligence models to develop deeper, consistent understanding of the channels and dynamics within the market, and also lead analytics that support strategy & business planning and business performance reviews throughout the fiscal year.

In this position, you will work closely with an internal virtual team across Greater China and corporate HQ as well as local customers and partners. The key audiences with which you will be connecting include:

Support the GCR OEM GM to present market intelligence, insights and support key business planning and review processes to the GCR Executive Leadership team

Working with an extended group of product marketing managers, OEM sales teams and finance teams within GCR (Hong Kong, Taiwan, PRC)

Primary GCR liaison with corporate PCMIT organization to provide local knowledge/input to global PC market intelligence forecasts and reports

Work with outside vendors and analysts contributing to the local market data & insights gathering

Engagement directly with OEM customers and their channels to gain deeper market insight

Key Responsibilities

This job includes a combination of market intelligence, data analytics, and insights used for business planning and performance measurement. Specific Responsibilities include:

GCR PC Market Intelligence

- Work with local internal and external sources to develop local PC and server market forecasts on a quarterly basis and liaise with corporate HQ to represent local market views

- Establish methodologies and processes to efficiently capture local market input from multiple internal and external data sources and rationalize in a view that is representative of the entire market

- Develop strong relationships with local analysts, OEM account team and other channels to develop insights behind historical PC market performance and future outlook

China PC Channel Intelligence

- Drive an initiative to establish a complete view of the PC channel Map in China - end-to-end view of the PC Hardware Channel for Consumer and Commercial

- Work with outside vendors and internal stakeholders to develop a data intelligence model that provides continuous updates to the PC Channel Map

- Ensure the data intelligence model is integrated with key channel programs and initiatives such that they are used to measure performance of the programs and also to gather information that feeds ongoing insights and reporting from the channel

Busines Performance Measurement and Analytics to support business planning and reviews

- Develop views that correlate business performance from the investments made for the China Windows business to the the trends reported in the PC market

- Ensure measurement systems in place with key performance inidcators to anticipate performance of the Windows business vs. the PC market on a monthly and quarterly basis

- Annual FY Planning: Support annual planning process - using current forecast and historical PC market data together with modeling of impact of future investments.

- Mid-Year Review Planning: Drive the market intelligence and analytics, Windows business and OEM-level performance as part of the annual Mid-Year Review process, including the ultimate deliverable of the PC Hardware map and supporting data analysis and insight.

- Quarterly and Monthly Business Review Processes:Identify necessary market intelligence and business performance data required on monthly and quarterly Rhythm of Business (ROB) and integrate this information tightly into the ROB

Communicating with and providing descision support for Windows business in GCR

- Produce reactive and proactive analysis to drive effective decision-making for key leaders of the Windows business in GCR. Review external market and internal (MS Sales, CRM, etc.) intelligence to highlight opportunities, trends, and hot spots.

- Ensure the right information is provided to the right business leaders to make them more knowledgeable and smarter in decision making for the Windows business in China. Ensure information is published and provided in an efficient manner to maximize utilization/consumption.

- Maintain an updated ‘China PC Market’ brief, made available to all China business leaders with updated insights of the market and key market statistics, forecasts

- Drive additional strategic projects as appropriate that support driving business growth, business process efficiencies and people productivity

Experience and Skill Requirements

This position will require a candidate with a good balance of experience and knowledge in driving business management, market intelligence/insight and data analytics to support management and drive business results. Specifically, this should include:

6-10 years of related experience with an emphasis on business management, market intelligence and/or data analytics

Specific competencies required:

- Experience with market analysis and research to identify business growth opportunities

- Implementing processes and reporting systems to measure business performance

- Strong project management and business process skills with ability to manage orchestration of processes across organization and manage many data sources

- Ability to simplify complex situations through effective illustration, presentation

- Strong communications and presentation skills both among peers and to executive management

- Understanding and comfort with quantitative (including financial) analysis and qualitative insights

Bachelor degree required

Language Skills: Require English and preferably Mandarin

Travel Required: Minimal within Greater China

This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment.

Microsoft is an equal opportunity employer and supports workforce diversity.

GCR:CN:Sales:EN

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