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- Developing and implementing indirect sales strategies to drive organic growth in the assigned sales market
- Develop and implement a sales plan for assigned channel/distributor aimed at achieving and exceeding sales turnover and financial return, within the most cost-effective route and time-frame. Target new business accounts and opportunities as well as existing customers
- Actively manage the relationship with the assigned distributor to ensure alignment with company objectives
- Proceed distributor/channel with the support & information needed to facilitate their effectiveness
- Maintain a high level of technical and commercial competence on relevant Life Sciences products, techniques and applications.
- Accurately forecast sales and growth opportunities within designated territory, using sales tools and applications. Prepare and participate in business reviews/forecasts for Regional Sales Management, to ensure a constant flow of information between Channel/Distributor and the Company.
- Maintain an awareness of competitor activities and developments and ensure that this information is collected and made available to the Sales Manager.
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- Develop and execute GEHC LS China Region indirect channel strategy & initiatives, GPB & SII planning and forecasting for alternative channel segments
- Responsible for growth, coverage win/lost and penetration of the end user market within the indirect channel segment
Channel Effectiveness
- Work with the GEHC LS China product segment team to define the GEHC LS China Region indirect channel structure, enhance the utilization of existing channels with a view to integrate and simplify where appropriate, help formulate strategies for identifying, developing and managing new channels by leveraging synergies
- Apply methodology to drive and monitor indirect channel effectiveness and improvement initiatives
- Apply standards, programs and create Op Mechs for performance reviews
- Share standards, best practices and capabilities across the other regions
- Coordinate and ensure effectiveness of recruitment, onboarding and management of channels
Channel Development
- Identify key segments, initiatives, territories and product lines for region to help drive effective and efficient Go-to-market strategy and team structure
- Work with the RSM and Modality manager to define appropriate coverage model for the region. Identify indirect channel competitive landscape by region/zone and work with the partners/channel managers to develop and execute strategic response.
- Cultivating long-term relationship with strategic channel partners to support business growth.
Compliance
- Create a culture of highest integrity and compliance within channels.
- Enforce compliance standards, perform rigorous due diligence on channels and oversee compliance audit programs
- Maintain region risk profile within accepted standards
- Adhere to and uphold highest standards of compliance to relevant international and local Regulatory and GE Healthcare Promotional Codes
- Adhere to GE and GE Healthcare compliance policies, codes and training requirements
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