[Full-time] Commercial Manager at MMNails

Metaverse

Position Description Commercial Manager
!
!About Metaverse Makeovers (MM) 

!
Metaverse Makeovers (MM) is a fashion technology company designing, developing and commercialising augmented reality wearables and social mobile products.
!MM has designed and developed a world first product – Metaverse Nails – a wearable content distribution platform, and in-app shop to monetise augmented reality content.
!MM is an Australian registered company with entities in Hong Kong and Melbourne. MM is setting up a Wholly Foreign Operated Entity (WFOE) to support trading and commercialisation activities in Mainland China and internationally.
!

JOB SUMMARY
The Commercial Manager (CM) will work closely with the CEO to set up the WFOE business foundations for MM to operate and trade as a foreign tech brand in China, and internationally.
!Key responsibilities of the position will to work closely with focus on implementing and managing multi-channel and multi-platform marketing strategy for MM’s first ‘appcessory’ product – Metaverse Nails – fashion accessories that interact with a 3D social app.
!The CM will manage and successfully negotiate partnerships with identified O2O apps to grow MM’s Userbase, in-app returns, and the sale and distribution of MM’s fashion nails.
!The CM will be to build brand awareness for MM as a foreign company entering the China market; Tencent’s WeChat shop, and assist with the implementation of sales strategies to grow returns primarily via the WeChat platform.
!A key requirement of the CM are Mandarin and English language skills, both written and oral. Professional Experience and time spent living in Asia and or abroad working with tech start-ups a bonus. The CM will guide and navigate the complexities of commercialisation on the China market, and translate the nuances of China’s business landscape and mobile ecosystem across MM teams.
!The CM will recognise the importance of localising the market entry and commercialisation strategy to the China market – and use of resources must focus on delivery for Asia.
!CEO RELATIONSHIP

The CM reports directly to the CEO, and will work with the CEO to develop and implement the sales and marketing strategy and execution plan to support of the company’s mission. The CM will be required to exercise judgment in assessing the China market and foreign business practices to assist the CEO in setting company direction.
!LOCATION
Based in Shanghai. Position may see travel and business development in Beijing, Tianjin, Hong Kong, and Melbourne.
!

ROLES & RESPONSIBILITIES
Overall Accountability
!• Work closely with the CEO and team in implementing marketing and sales strategies localised to the China market, with MM’s partners, and key online and offline channels.
• Work with MM teams and key management to drive the ongoing success of MM
• MM SHOPS Management. Storage, packaging, and distribution, and sale of goods across: MM SHOP; WeChat Shop; MM in-app shop.
• Store management and fulfilment: management of receipts, accounting, and ensuring MM goods are stored according to the company’s procurement policies and guidelines.
• Grow and liaise with sales teams to ensure the team meets the set sales and distribution targets.
• Accounting and bookkeeping.
• Pricing strategy, financial modelling and budgeting.
• Support CEO in managing MM brand and build up Sales and Digital marketing Campaigns, and drive and initiate
multi-platform user acquisition strategies, and viral marketing strategies to encourage in-app returns to meet
sales targets.
• Deliver on the commercialisation and marketing targets and milestones agreed with the CEO to meet financial
targets and maximise revenue. Measure performance metrics, reporting on results of campaigns, and making
recommendations.
• Support the operational requirements and regulatory compliance issues for operating as a foreign entity in
Mainland China.
• Business Partnership management and contract negotiations: Tencent WeChat; O2O apps; partnered retailers.
• Manage and liaise with manufacturing partners, contractors, and suppliers
• Procurement Management, and negotiation of best possible prices with suppliers, manufacturers and vendors.
Implement and define procurement policies and procedures.
• Inventory Management, monitoring the level of product stock, overseeing inventory, and preparation of budgets
to account for logistics, inventory and freight.
• Identify future capital requirements and present the necessary information to ultimately exploit the market
opportunity.
•! At all times act in an ethical and professional manner.
Short Term Priorities (0 – 3 months)

1. WFOE and China market entry
   .!Finalise WFOE and business licenses to operate in Mainland China


2. Set up WeChat Shop. Manage and drive partnership with Tencent.
   . Design and implement sales strategies via MM WeChat platform
   . Grow KOL network, followers and community
   . Work with Tencent, Online Payments to implement WeChat Wallet, QQ payment systems into the appcessory platform t!o increase sales and in-app revenue.


3. Asia based business development
   . Close distribution partnerships with leading China based O2O apps
   . Target other O2Os and Beauty apps using existing partnerships as a distribution template in China and Asia. .!Trade Show attendance to identity distributors, marketing, and licensing partnerships


4. Mobile Optimisation of MM’s commerce channels
   . Present recommendations and strategies for MM app optimisation, distribution, and enhancing the consumer / user experience for the China market.
   . Localise purchase engines across MM Shops and MM apps to successfully take orders in China and internationally .!Integrate digital currency and QQ coin into app platform to drive IAP on the China market


5. Design and Implement online and offline marketing strategies
   . Creation of marketing materials across each MM market channels.
   . Implement processes and systems for MM team to roll out across product launches; marketing events, sales p!romotions, and campaigns.
   !Medium Term Priorities 3-6 Months


6. Implement and drive user acquisition and sales strategies
   . Assist in implementation of WeChat marketing campaigns and promotional deals
   . Initiate WeChat Hong Bao to drive in-app sales and grow community
   . Recommendations for increasing revenue leveraging MM’s trading entities, MM’s WeChat platform and in-app shop. 



7. O2O management
   . Structuring of partnership and contract negotiation between MM appcessory platform and O2Os.
   .!Support the expansion and distribution of MM Products across existing and newly identified O2O networks.


8. Licensing of MM appcessory .API platform
   . Strategic recommendations for the integration of user-generated features.
   . Explore and develop royalties, licensing models, and licensing agreements for MM appcessory api.
   . Developing and initiating plan for licensing MM platform to 3rd party developers; media entertainment
   companies.
   . Recommendations, structuring, and contract negotiation of exclusive brand partnerships.
   . Initiate co-branded partnerships to expand exclusive and premium content in the MM app to drive user
   returns and in-app sales of the AR content.
   !# Identify future capital raising requirements to exploit market opportunities as outlined by the CEO and Board.
   !Salary Package
   !The Salary Package will be negotiated with the right candidate who qualifies for this position.
   MM has Employee stock options (ESOP) negotiable for the successful execution of MM’s commercialisation activities. 

   This is a Shanghai based position. MM seeks preferably a Chinese citizen, with experience living abroad.
   !The Commercial Manager is 6 Month contracted position, and will be extended based on meeting 
 Key Performance Indicators.
   !To apply for this position – please submit:
   . Curriculum Vitae
   . Two Referee contacts
   . Brief application letter addressing your professional experience relating to MM’s 3-6 month priorities and why you want to work with us. Also, anything awesome you’ve accomplished you need us to know about.
   !Deadline for Submission . 31 August 2015
   !Send written applications to: Thea Baumann
   CEO
   Metaverse Makeovers
   E: careers@metaversemakeovers.com
   !Before you apply for this position: Download MM NAILS app:
   MM Nails iOS
   Google Play
   & Tencent (China)
   !Add MM on WeChat
   Visit our websites www.mmnails.com and www.metaversemakeovers.com !
   !
   !
   !
   超宇美⼈人
   职位描述
   商务经理
   !
   !关于超宇美⼈人 超宇美⼈人(MM)是⼀一家时尚技术公司,主要致⼒力于设计、开发、商业化基于增强现实内容的可穿戴和移动端 社交产品。
   !MM设计开发的“超宇美甲”是世界上第⼀一个可穿戴内容发布平台,依托其应⽤用程序内购买功能可以实现增强现 实内容的变现。
   !MM是⼀一家在澳⼤大利亚注册的公司,在⾹香港和墨尔本都设有办事机构。MM正在设⽴立⼀一个外资独资经营实体 (WFOE),专⻔门负责中国⼤大陆以及国际的贸易业务和商业活动。
   !⼯工作概要 !商务经理需要与⾸首席执⾏行官(CEO)紧密配合为MM建⽴立外资独资公司的业务基础,在中国以及海外推⼲⼴广外国
   科技品牌。 !该职位的主要职责是为“超宇美甲”管理、实施多渠道和多平台的营销策略。“超宇美甲”是MM的第⼀一款“应⽤用时
   尚配件”(appcessory)产品,可以与⼿手机社交应⽤用实现3D互动。 !商务经理将负责洽谈、管理与成熟O2O⼿手机应⽤用的合作,扩⼤大MM的⽤用户群和⼿手机应⽤用收益,提⾼高MM时尚美
   甲的销售和分销规模。
   !MM作为⼀一家正在进⼊入中国市场的外国公司,希望你能为品牌创造关注,利⽤用腾讯微信微店平台协助实施销售 战略,并且通过微信平台实现收益。
   !应聘者须熟练掌握普通话和英语,具有良好的⼝口头和书⾯面表达能⼒力。拥有亚洲/海外⼯工作⽣生活经历、以及与创 业公司的合作经验者将优先考虑。
   !商务经理将负责应对在中国市场进⾏行商业化的复杂性,使MM各团队适应中国商业模式和移动端⽣生态系统的细 微差异。
   !商务经理必须了解进⼊入中国市场的本地化策略和商业化战略的重要性,能够针对亚洲市场合理利⽤用资源。
   !CEO关系 商务经理直接向CEO汇报⼯工作,配合CEO发展、实施销售和市场战略,执⾏行⽀支持公司使命的计划。商务经理 必须能够评估中国市场和外国公司的运作情况,协助CEO决定公司发展⽅方向。
   !⼯工作地点 主要⼯工作地点是上海。可能需要在北京、天津、⾹香港和墨尔本进⾏行业务拓展。
   !职能与职责 职位概要
   !• 与CEO、团队紧密合作,实施针对中国市场的本⼟土化市场营销和销售战略。与MM合作伙伴以及重要的线 上线下渠道保持合作。
   • 与MM团队以及管理层合作,推动MM的成功发展。
   • MM商店管理:⾯面向MM商店、微信微店、MM应⽤用商店的产品仓储、包装、分发、销售。
   • 仓储管理与实现:单据、会计管理,确保MM商品的仓储符合公司既定的采购政策和指导⽅方针。
   • 培养、联络销售团队,确保团队完成既定的销售和分销⺫⽬目标。
   • 会计和簿记。
   • 定价战略、财务状况建模、预算编制。
   • 配合CEO管理MM品牌,开展销售和数字化营销活动,启动并推动多平台⽤用户增⻓长策略和虚拟市场战略,
   
   刺激应⽤用内销售收益达到既定⺫⽬目标。
   • 执⾏行CEO认可的商业化和市场营销活动,完成重要的阶段性任务,达成既定的财务⺫⽬目标,实现最⼤大化营
   
   收。监督绩效指标,汇报活动实施成果并且提出建议。
   • 提供必要的法规遵从性⽀支持,满⾜足在中国⼤大陆运营外资独资公司的各项要求。
   • 商业伙伴关系管理和合同谈判:腾讯微信;O2O应⽤用“河狸家”和“嘟嘟美甲”;合作零售商。
   • 管理、联络合作制造商、承包商和供应商。
   • 采购管理,与供应商、制造商和供货商洽谈最优价格。制定并实施采购策略和流程。
   • 库存管理,监督产品库存和⺫⽬目录,为物流和库存编制预算。
   • 确定未来的资本需求,为最终利⽤用市场机会提供必要的信息。 • 在任何时刻都能够坚持职业道德和专业态度。
   !短期⺫⽬目标(0-3个⽉月) !# WFOE和中国市场进⼊入
   . 完成外资独资企业注册,获得在中国内地经营的执照。
   !# 建⽴立微信微店。推进、管理与腾讯的合作伙伴关系。
   . 设计并且制定基于MM微信平台的销售战略。
   . 构建意⻅见领袖(KOL)⺴⽹网络,发展粉丝,培养社区。
   . 与腾讯在线⽀支付合作,为“应⽤用时尚配件”平台引⼊入微信⽀支付、QQ⽀支付系统,提⾼高销售和应⽤用内销售收益。
   !# 基于亚洲的业务拓展
   . 与O2O⼿手机应⽤用进⾏行分销合作:河狸家,嘟嘟美甲。
   . 以与河狸家的合作为模版,发展与其他O2O和美容⼿手机应⽤用的合作伙伴关系,在中国和亚洲发展分销和零售 合作。
   . 参加贸易展会,发展分销商、建⽴立市场营销和特许合作伙伴关系。
   !# MM商业渠道的移动端优化
   . 为MM⼿手机应⽤用的优化、分发以及中国市场消费者/⽤用户体验的提升提出建议和战略规划。 . 本地化MM商店和⼿手机应⽤用的在线销售引擎,实现中国和国际⽤用户的在线订购。
   . 在⼿手机应⽤用平台上整合数字货币和QQ币,促进中国市场的应⽤用程序内购买。
   !# 设计并且实施线上和线下市场营销战略
   . 为各个MM市场渠道制作市场营销材料。
   . 为MM团队的产品发布、市场营销活动、销售推⼲⼴广活动制定并实施系统流程。
   !中期⺫⽬目标(3-6个⽉月)
   !# 实施、推动增加⽤用户量和销售额的战略
   . 协助实施微信市场营销和推⼲⼴广促销。
   . 发起微信红包活动,推动应⽤用程序内购买,发展社区。
   . 为增加MM实体销售、MM微信平台和应⽤用内销售收益提出建议。
   !# O2O管理
   . 构建MM“应⽤用时尚配件”平台与O2O之间的合作伙伴关系,洽谈合作协议。 . 促进MM产品通过现有以及新的O2O⺴⽹网络进⾏行分销。
   !# MM“应⽤用时尚配件”API平台的特许策略
   . 为整合⽤用户产⽣生的功能提出战略性建议。
   . 探索、发展MM“应⽤用时尚配件”API 的特许模式和协议,提⾼高粘性。
   . 制定并且发展针对第三⽅方开发者和媒体娱乐公司的MM平台特许计划。
   . 推荐、构建、协商专属品牌合作伙伴关系。
   . 发起联名合作伙伴关系,丰富MM应⽤用的独家内容,提⾼高⽤用户的回馈以及增强现实内容的应⽤用程序内销售。
   !# 确定未来资本增⻓长需求,在CEO和董事会的指导下开拓市场机会。 !
   !薪酬待遇 将根据应聘者⾃自⾝身条件具体商谈。MM可提供员⼯工股票选择权(ESOP)。
   !*应聘者需为居住在上海的中国公民
   !商务经理是为期六个⽉月的合同制职位,视关键绩效达标情况决定是否续约。 !

   请提交以下材料:
   .简历
   . 两位推荐⼈人的联系⽅方式
   . 简明的申请信,说明你专业经历与MM的3-6个⽉月的中期⺫⽬目标之间的关系,以及为什么你希望与我们⼀一起⼯工 作。你也可以写出你认为需要我们了解的重要业绩。
   提交申请的截⽌止⽇日期
   !
   . 2015年8⽉月31⽇日
   !请将书⾯面申请发送给:
   Thea Baumann
   CEO Metaverse Makeovers / 超宇美⼈人 E: careers@metaversemakeovers.com
   !请在你申请该职位之前: 下载MM美甲应⽤用
   MM Nails iOS
   Google Play
   & Tencent
   !关注MM微信号 访问我们的⺴⽹网站了解更多 www.mmnails.com www.metaversemakeovers.com
   ! !