Digital Director (27714939) - reed.co.uk

 Develop vision and strategy for Greater China that is both aligned with Global Marketing objectives and specific to China’s overall modern luxury environment.
 Convey Digital strategy into media planning and buying process, optimize the investment model of Paid-Owned-Earned to obtain competitive SOV and maximize ROI.
 Deploy global strategic digital campaign into local market, deliver the consistent brand message to online Chinese target customer.
 Develop local digital initiatives based on the understanding in China digital evolvements and the insight of Chinese online target to drive the local relevance of  Brand to Chinese customer.
 Develop social media strategy and plan to solidify leading position in SM area. Consistently explore and experiment new social media platforms to capture the newest trend of online consumer behavior
 Build learning curve on  e-commerce business model , take full ownership on  online store and lead the cross function teams to develop assortment strategy, promotion activity, third party management and service optimization.
 Analyze performance with on-going measures such as source of online traffic, impact to brand awareness, effectiveness of driving online traffic to offline store.
 Perform weekly planning analysis, review and improve return on advertising spend (ROAS),
 Integrate digital communication with other marketing communication platforms such as PR, CRM, Retail Marketing to deliver a 360 approach.
 Identify the strength and opportunity of individual direct reports. Develop working plan to improve both professional capability and managerial skill. Grow the team Coach China business success.