[Full-time] BMW Motorcycle Assistant Manager at BMW

Major Responsibilities
Assist after sales manager to make annual parts and accessory budget planning and break down the sales target to dealer level to form the road map for annual parts and accessory business.
Conduct research and analysis to understand the market needs, customer behaviors, product pricing and the competitive landscape to assist in developing marketing and promotion programs and give insights for strategy and policy making.
Create and plan promotion programs and activities to boost the sales of parts and accessories at both wholesale and retail level.
Enable the activities with all necessary preparation including materials, service and communications. Steer the activities at the retail level to ensure a proper and effective implementation.
Increase brand and product awareness of original BMW Motorrad Accessories and Parts by cooperating with marketing department and creating effective communications on Medias.
Conclude and evaluate each promotion and marketing programs and generate summary reports to give insights and performance measurement.
Monitor the sales status of the parts and accessories and generate reports for analysis and management reporting.
Coordinate with parts logistics teams to ensure a timely and sufficient supply of parts and accessory to dealers. Monitor stock and supply status by reports and communication with dealers and make improvement proposals and action plans accordingly.
Be product experts. Collection and evaluation of BMW AG initiatives and best practices from other markets for implementation in Chinese market.
Determine the feasibility and implement accordingly.
Localize and make marketing and promotion materials like catalogs.
Develop new sales channels proactively.
Handle random parts and accessory requests, such as technical campaigns, vehicle marketing events and PR events.
Other tasks in general or unspecified assigned by the after sales manager to achieve the overall effectiveness of the aftersales function.

Education / Degree
Bachelor degree in marketing, business management, automotive or mechanical engineering.

Knowledge / Skills / Competences
Motorcycle accessory knowledge, along with technical knowledge / background. BMW motorcycle knowledge and a rider is a big bonus.
Creative and initiative. Can generate ideas and execute to deliver results.
Solid background and experience in promotion and marketing.
A good planner with big pictures in mind and can pay attention to details.
A clear mind with logical thinking and analytical skills. Reporting skills is a bonus.
Willing to learn and grow with good learning skills.
Very good communication and interpersonal skills. Good team work.
Fluent in spoken and written Chinese. Spoken and written English must be above acceptable level
Stable, accountable and self-motivated.

Experience
Work experience in big motorcycle or automobile companies. BMW work experience is a bonus.
Aftersales marketing, parts and accessory management, planning, sales and promotion experience is preferred.

Source / Apply:
http://www.bmw.com.cn/cn/en/insights/careers/details.html?id=QQ5FK026203F3VBQB7V8M7VFI&nPostingID=1845&nPostingTargetID=4932&mask=stdext&lg=EN

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